Social Media Use is Soaring—Time to Reconsider Your 2013 Strategy

What did you learn about the growing trends in the use of social media?

There are amazing trends in the growing use of social media. More people are connecting to social media for longer periods of time. Mobile apps of social media are used more often then on a laptop or computer because it is easier to access on your phone. Many people use social media to gain their information on whats going on in the world rather than watching the news. Social media has seen a bit of a decrease but it still dominates modern society.

What takeaways do you see from the data?

Social media is easier to access on one's phone because everyone always has their phone on them. Any chance people get to use their phone, they will. They will use their phone for a few seconds when their teacher isn't looking or for a few minutes while they are going to the bathroom. The society we live in is addicted to their mobile devices and social media. Tons of social media is specialized to certain demographics which keeps people coming back if it appeals to them. The world may be addicted to social media but it is free and people will keep taking advantage of these free opportunities to be connected with people and the world around them. 

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How does business uses social media?

Business's use social media to promote their product because they can send out coupons and advertisements which are much more accessible digitally and consumers who receive these will spread it around to their friends. Marketing and networking enables business's to grow and increase popularity. 

Where you surprised by what “social media is NOT?”

I was not surprised what social media is not. Social media hinders business's to have more face to face relations with consumers. This turns away a lot of people but sometimes it is a necessary sacrifice. Many people ignore emails from business's about products and sales which is not helpful in advertising products. Social media only adheres to a younger generation so you will lose business from older people and people that are less tech savvy. Social media networking also takes a while to build up from the ground, the takeaway may be worth it but you have to put in the time and work in order to have your social media sites grow. 

Describe some of the things that "social media IS?"

Social media is fast growing, a time de-railer and FREE. Social media appeals to the younger generation who is constantly on social media. They will share the advertisements and other promotions they receive with everyone. A major benefit of social media is being able to reach people from all over. With constant access to consumers, your business and its popularity will constantly grow and evolve.

What are the takeaways for business from this article?

Social media helps business's grow and evolve. From advertising, promotional materials, email campaigns, websites, blogs and personal networking, social media is a key way for business's to connect with consumer about products and tons of other things. The society we live in is all about innovation and growth, social media is the #1 way to become innovate, grow, expand and connect.