Thursday, December 3, 2015

Rider Communications Podcast #1

URL: http://www.buzzsprout.com/52426
RSS: https://www.buzzsprout.com/52426.rss

Thursday, November 19, 2015

1.  How does podcasting fit into the organizational communication in business, non-
profit, and academic contexts?

-Podcasting fits perfectly into organizational communication in business, non-profit, and academic contexts because it has the ability to spread a business's message. Podcasting becomes a key pathway for business's to spread information on a number of aspects from new products, to events, and many more.  Producers and consumers have a much more modern way to connect with one another.

2.  Why does the speaker say that podcasting extends message?

-The speaker says podcasting extends message because it does. Podcasting extends message in a more personal way. Podcasting is much more personalized because each episode deals with a specific topic. After understanding that aspect, each podcasts episode attracts and relates to every different listener. This makes podcasting much more personal because it extends the message by specifying each episode to the listener.

3. How does podcasting encourage participation culture according to the speaker?

-Podcasting encourages a participation culture by allowing listeners to be much more interactive. From views, downloads to comments, these shape the ways podcasting creates content. The audience drives podcasting because the audience is the life of podcasting. The ability to comment helps make podcasts better for every listener. Many podcasts have the ability to call in and leave a comment also. All these options help make podcasting creators better at what they do.

4. What are the three critical elements of development for a successfully media when the
speaker talks about email, blogging, and online ad? Why does podcasting have the three
elements?

-The three critical elements of development for successful media like podcasting are make sure new episodes are posted on a regular basis, make ad placement subtle in the show, and be sure to listen to audience wants and needs and create the show for the audience, not the product. Each element is very critical for a successful podcast. These three elements keep the audience happy and growing. Creating podcasts on a regular basis helps quench listeners thirst for new content and never keeps them bored and forgetting about the podcast. Ad placement must be subtle on the show so it doesn't annoy the audience but you can still do it when needed. It is crucial to listen to the audience because they give the show the heartbeat it needs to continue.

5. How does the concept of digital media convergence get applied in podcasting when the

speaker discusses the compounding media?

-Digital media convergence is applied to podcasting through its main partner, the audience. The audience can provide the podcast with comments and much more to help make the podcast better each episode. Compounding media helps grow the audience and content for each episode. Podcasting lives and dies by the audience and media.

Unity Between Citizen and Professional Journalist


Professional journalists would not be as successful as they are without the help of citizen journalists. Citizens are the spinning wheel that runs society. Without their contributions to the world, alongside journalists, we would not know the information we do today. News is the constant medium that connects the world. Contributions from all over make a huge difference when attempting to gather information to inform the world. Citizens and professional journalists must work together in order to spread the most accurate truth. Citizens always help to add another layer when gathering information but how you may wonder?

Citizens are able to constantly aid professional journalists in gathering crucial information. Citizens are able to get in and out of places they aren't allowed too without as much consequence that a professional would get in. Citizens normally have eye-witness accounts of different events so their experiences are much fresher and more helpful to journalists. Professional journalists also benefit from immediate access to news which gives them an edge on other news outlets racing for the same story. The immediate access to information is almost as crucial as are photos. The eye-witness experiences by citizens also allow them to gather crisp and real photos. Another benefit for professional journalists is the traveling aspect. If they aren't able to travel to a certain area or go somewhere, they can count on citizens to aid them.

Professional journalists must be careful however that the information and photos they receive are accurate. Citizens and professional journalists must always be positive that the information they are publishing and presenting is 100% correct and truthful. An example of why professional journalists must be positive of their information is the incident when it was reported that Steve Jobs was rushed to the hospital due to heart complications. This was not the truth and it caused Apple's stock to decrease by 9% in a matter of minutes. Steve Jobs Fake Story A much more positive and helpful example is the constant information professional journalists receive from citizens within Syria. Citizens are able to provide footage, news and photos from events in Syria that are too dangerous or impossible for professional journalists to go to. Syrian Citizen Media

Citizens and professional journalists must work together to provide the world with the crucial information that keeps it ticking and informed. The ability to have immediate access to eye-witness accounts make professional journalists much more efficient at their jobs. Citizens in their own way are journalists of the people.


Monday, November 16, 2015

Questions for the article "Transmedia Storytelling 101"

1. Why is transmedia storytelling important in digital convergence communication?

-Transmedia storytelling is important in digital convergence communication because it tells a fictional story that goes beyond what we know as normal storytelling. An example of this from the article would be the movie The Matrix. To gain all the information about the Matrix universe, you cannot only watch  the movies. There are video games, comics, books and other forms of media that give information. The narrative of the story continues through different media platforms. The digital convergence aspect comes into play when people from all over can go online and discuss the world of The Matrix. In general, this is how fictional creations gain popularity and grow.

2. Why can the media business be beneficial more from transmedia storytelling in distributing their products?

-A media conglomerate can grow their storytelling products through expanding its franchise across numerous media platforms. Prior to the release of popular films Batman Begins and Superman Returns, DC released comics to along with them. The comics provided backstory and helped to hype up the movies more and grow in popularity. Transmedia expansion is imperative economically to the style of Hollywood today. The more expansive and immersive the story, the better.

3. How can transmedia storytelling be beneficial for different bodies of audience in consuming productions?

-Transmedia storytelling benefits massively from appealing to different bodies of audience that consume the different platforms of media. The complex fictional worlds created are able to appeal to different demographics. The more information that is appealing, the more obsessive consumers become with trying to gain as much information as possible. Discussion is fueled by these expansive fictional universes that appeal to different bodies of audience.

4. How can transmedia storytelling be worked out in terms of collective intelligence in the process of production?

-Collective intelligence is all over with the different platforms of media regarding one giant fictional universe or story. This enables consumers to engulf themselves in all the media available. Producing more collective intelligence, the better for popularity, discussion and sharing.

5. How does transmedia storytelling encourage the interactivity with the audience?

-All of transmedia storytelling wants to engage their audience to share and discuss the massive fictional words created. The interactivity from audiences sink or float many stories and worlds. The more platforms of collective intelligence, the better it is to reach your audience and gain popularity.

Wednesday, November 4, 2015

All the Aggregation That's Fit to Aggregate Questions

What does aggregation mean?

Aggregation is the sharing of articles of interest from one news source to another.

Why does the author describe Arianna Huffington as "the queen of aggregation?"

The author describes Arianna Huffington as "the queen of aggregation" because she smartly created
Huffington Post and eventually sold it to AOL for $315 million. The Huffington Post is constantly 
sharing articles from other news sources which is the definition of aggregation in this article. 

Here is an example of an article that uses aggregation. The article discusses the US incarceration rate and borrows most of its information from a book.
http://www.huffingtonpost.com/les-leopold/how-did-we-become-incarceration-nation_b_8452628.html?utm_hp_ref=politics 

Is aggregation a threat to professional journalism?

Aggregation is a threat to professional journalism because there is a fear of plagiarism. With news sources
constantly being shared, who is to not say an article is theirs all of a sudden. Aggregation is a slipper slope
of sharing articles to spread news.

Photojournalism In The Age of New Media

What are the positives?

-Immediate access to information

-Obtaining information before other media

Why does the professional journalist need to be careful?

-The journalist needs to be aware of fake photos or copyright issues

-A photo may not be what it seems or accurate

Why might the content of the photo be called into question?

-The photo may be fake or altered as what it is made out to be

How does citizen photojournalism impact the job of the professional journalist?

-The citizen photojournalist is able to help out the professional journalist in a major way. If the professional
cannot travel to a certain area, the citizen can supply the journalist with pictures. Without citizen 
photojournalists, professional photojournalist would not be as efficient at their job.




Monday, November 2, 2015

Questions for the article “Youtube”

1. 
How does the interaction online become the key for Youtube video production
community? Please use the media convergence concept to explain it.

The interaction online becomes the key for Youtube video production community by allowing viewers to post comments. These comments help the video producers to shape their future videos towards what the viewers like or don't like. Also, no matter where you are in the world, viewers and producers can comment and collaborate with each other. The media convergence concept is shown by the interaction from viewers to the producer and being able to interact with viewers and producers from all over the world.

2. 
The article mentioned that the teens are mainly passively consumers of
Youtube being on the periphery. But seven out of 10 most subscribed partners
are teens and young adults. How do you explain this use of Youtube in youth?

The use of Youtube in youth is very helpful and rewarding. Teens and young adults can learn lots from their experience of producing videos and interacting with viewers. Youth has more time on their hands as well so they are able to lend more time towards creating videos. Teens and young adults can learn valuable video production skills through the use of Youtube. The new generation is shaping our society with each video they create.

3. 
How does Youtube use different techniques to create an online community
that is different from other websites?

Youtube uses different techniques to create an online community that is different from other websites by allowing the viewers and producers to interact with each other and grow. Every piece of information is valuable to the viewers and producers. From views to comments, these can help grow the community of Youtube. The technique to grow through interaction on Youtube is a huge advantage that other websites lack. The learning experience of Youtube is never ending.

4. 
What is the next step for Youtube development? Please use the concept of
participatory culture and media development theory we discussed to explain

your answer.

The next step for Youtube development is total immersion. Youtube is constantly engulfing our society in innovation that interacts with millions. Anyway to make the experience more astonishing on Youtube, it will be done. The participatory culture will continue to be brought closer to the viewers and producers. The interactive experience will continue to grow and be spread all over. 

Friday, October 30, 2015

Social Media Use is Soaring—Time to Reconsider Your 2013 Strategy

What did you learn about the growing trends in the use of social media?

There are amazing trends in the growing use of social media. More people are connecting to social media for longer periods of time. Mobile apps of social media are used more often then on a laptop or computer because it is easier to access on your phone. Many people use social media to gain their information on whats going on in the world rather than watching the news. Social media has seen a bit of a decrease but it still dominates modern society.

What takeaways do you see from the data?

Social media is easier to access on one's phone because everyone always has their phone on them. Any chance people get to use their phone, they will. They will use their phone for a few seconds when their teacher isn't looking or for a few minutes while they are going to the bathroom. The society we live in is addicted to their mobile devices and social media. Tons of social media is specialized to certain demographics which keeps people coming back if it appeals to them. The world may be addicted to social media but it is free and people will keep taking advantage of these free opportunities to be connected with people and the world around them. 

Technology & Internet:  10 Social Media Tips Every Business Needs to Know

How does business uses social media?

Business's use social media to promote their product because they can send out coupons and advertisements which are much more accessible digitally and consumers who receive these will spread it around to their friends. Marketing and networking enables business's to grow and increase popularity. 

Where you surprised by what “social media is NOT?”

I was not surprised what social media is not. Social media hinders business's to have more face to face relations with consumers. This turns away a lot of people but sometimes it is a necessary sacrifice. Many people ignore emails from business's about products and sales which is not helpful in advertising products. Social media only adheres to a younger generation so you will lose business from older people and people that are less tech savvy. Social media networking also takes a while to build up from the ground, the takeaway may be worth it but you have to put in the time and work in order to have your social media sites grow. 

Describe some of the things that "social media IS?"

Social media is fast growing, a time de-railer and FREE. Social media appeals to the younger generation who is constantly on social media. They will share the advertisements and other promotions they receive with everyone. A major benefit of social media is being able to reach people from all over. With constant access to consumers, your business and its popularity will constantly grow and evolve.

What are the takeaways for business from this article?

Social media helps business's grow and evolve. From advertising, promotional materials, email campaigns, websites, blogs and personal networking, social media is a key way for business's to connect with consumer about products and tons of other things. The society we live in is all about innovation and growth, social media is the #1 way to become innovate, grow, expand and connect.

Thursday, October 8, 2015

Web 3.0

Web 3.0 or semantic web is very complex but a simple new medium for viewing, consuming, and sharing media. Basically, Web 3.0 is the internet being able to understand everything. For example, Web 3.0 is like Siri on an I-Phone but much more complex and has a greater understanding for detailed knowledge. 
Web 3.0 is able to see the big picture that is the human condition and everything it embodies. This applies meaning to any and all information. The future is very exciting and Web 3.0 is in it. We already have numerous elements of Web 3.0, we must now put it all together. Web 3.0 is the definition of modern media convergence and the transformation into the future of media and technology.

Tuesday, October 6, 2015


Blogging on Politics

The second 2015 GOP debate took place at Simi Valley, California on September 16th, 2015. A little over a month since the last debate, many of the candidates were eager to get more air time and go up in the polls. Every candidates goal for the evening was to try and make strong points and appeal to the people of America on the road to the 2016 presidency. The eleven candidates that took part in the debate on CNN were Scott Walker, Donald Trump, Marc Rubio, Rand Paul,  John Kasich, Mike Huckabee, Carly Fiorina, Ted Cruz, Chris Christie, Jeb Busch, and Ben Carson. The debate was the highest-rated broadcast in CNN history with 23 million viewers. The main highlights of the night were Iran, abortion, Carly Fiorina, Donald Trump and much more.

Many of the candidates took to trashing each other on things the other candidates have said and on other candidates past achievements or lack there of. Carly Fiorina was the main standout of the debate. She did a fantastic job of defending her appearance after Donald Trump's negative comments towards her. Her true character showed after her moving words on her stepdaughter that passed away due to drug abuse. Fiorina then continued to help herself in the polls by denouncing abortion and showing her intentions for it if elected. I thought Fiorina did a fantastic job of hurting Trump's appeal towards women voters and raising her popularity with well spoken points.

Donald Trump continued to bring tons of entertainment with his campaign. He has done a great job of stirring up the other Republican candidates and making them worried and aggressive. Trump had numerous battles with Jeb Bush throughout the night which helped and hurt both at the same time. Trump's views on immigration led to Bush asking Trump for an apology on his comments towards his wife as well. For the rest of the debate, Trump didn't seem very eager to jump in on discussions about real matters. Trump spent most the time defending himself or insulting other candidates, however Trump is still the most popular candidate currently.

The rest of the pack had many positives and negatives. The Iran Deal was a huge topic for Mike Huckabee and Nelson Cruz to talk about. They both gave their own opinions for why they hate the deal and what they would do if elected in office to help the Western civilization against nuclear weapons. All the candidates had mixed opinions on foreign policy. Marc Rubio explained how Putin is a "gangster" in Russia while Trump believed he would get along very well with Putin. This gives voters different views to consider on candidates foreign policies. 

The Republican candidates have many mixed opinions and views that make dividing the pack very difficult. Ben Carson and Chris Christie had solid points to contribute but neither of them helped themselves in the polls. Many candidates spoke about personal experiences to connect with viewers and try to rise from the pack. About a year from the election, the GOP debates are proving more of pure entertainment rather than conversations on serious matters from our future countries leader. The candidates are still in very preliminary stages for a long presidential run and a hopeful career for one as President. The next few debates will hopefully prove more showing and hopeful than the last two.

The link below is for a video that provides a summary of the second GOP debate. The video focuses on main points from the night and other drama that arouse as the debate continued.  

https://www.youtube.com/watch?v=9XLQIy0bBdg 

The link to the picture below is a great summary of the night. We see Donald Trump and his punching bag Jeb Bush arguing. Bush seems to be Trump's favorite target to go after so far in this campaign. This was one of many times in the night the two were seen arguing and going at each other. 

http://twt-thumbs.washtimes.com/media/image/2015/09/16/2401bc25d7df3829820f6a7067003b7d_c0-19-3627-2133_s561x327.jpg?6c237130b2ff54a9797d7cb52e26cb91527e1592 


Thursday, October 1, 2015

Questions for the documentary “Virtual Revolution” part 1, 2, and 3.


1. 
The web is celebrated as the revolutionary technology that is great
leveling of humanity creating equal opportunity, equal access, and equal
potential. However, there are only a quarter of people on the earth who
can use it. How do you explain the controversial argument here?

-The web is indeed considered the revolutionary technology that is the great leveling of humanity creating equal opportunity, equal access, and equal potential. Three quarters of the world has access to the revolutionary tool of the web, however the other quarter does not. There are places in the world like Africa where people do not have access to the web and other places where people don't have enough to afford a computer.

2. 
How is Wikipedia the best example to implement the leveling ideas of the
Web rooted in the cultural revolution of 1960s, namely the
Libertarianism in the counter culture? How does it explain some of the
digital convergences?

-The Libertarianism movement was against censorship and state control. Wikipedia always everyone and anyone to post, share, and edit content. This is an example of media convergence because it shows many individuals can connect and share information all over the world. 

3. 
How does the Web make it possible for different kinds of digital
convergence?

-The Web makes it possible for different kinds of digital convergence because there are numerous websites where one can share videos, blogs, posts, pictures, etc. The ability to view and share all of these options enable many people to spread this capability all over the world.

4. 
How can the Internet become a challenge for traditional authority? Use
the political landscape changes in some counties to illustrate your
answer.

-The Internet can become a challenge for traditional authority because they have no say what people post and share on the Internet. The Arab Spring is a huge example of using Internet to defy authority and spread a point. The series of protests throughout the Middle East were made public after Mohamed Bouazizi set himself on fire. The Tunisian resident lit himself on fire in protests against the government. The video and pictures from this event went viral all over the internet. Traditional authority has no protection against different media outlets getting their hands on these videos and pictures and making them more available to the public. 

5. 
Do you believe that getting information free can set us free eventually?
Why or Why not? Do you see any concerns of the complete freedom or
self-expression without limit on the Internet? Why or why not?

-There is a lot of freedom and self-expression on the Internet. The culture of the Internet revolves around anyone being able to post and share content. Information is readily available to anyone which is a positive and negative. In addition to information being readily available, many people can alter certain information posted to the Internet. There will always be people who abuse the power of freedom, in this case it would be the freedom of Internet. 

6. 
In traditional media communication, it has the “vertical” authority. In the
Web communication, it becomes “horizontal?” How do you explain the
change? How does this create the possibility for digital media
convergence?

-Media communication has "vertical" authority which allows more credibility to what people post on the Internet. Media communication that is "horizontal" has more freedom to post and share any content. This creates the possibility for digital media convergence because now people don't have to deal with the "vertical" authority of media. "Horizontal" media is the way most people go now a days. They can post anything they want which leads to an endless amount of content having the ability to be posted. 

7. 
Why is that the Web is free critical for the success of the Web itself? How
does that clash with the corporate business ideology? How does that pose
challenges for copyright issues at the same time? What will happen if the

Web is not free?

-The Web is free which leads to success because with it being available to many people, digital media convergence and "horizontal" media is more readily available to people and can be spread around. This clashes with the corporate business ideology because corporate business aren't making money off of the "horizontal" media. Corporate business's would love to have people pay to use Internet but this would deter people from posting and sharing all over the Internet. Digital media convergence would be hindered with the lack of use because the Internet would be no longer free. TV and Internet are for to us,  however business's are able to have ads all over which leads to them gaining revenue while everyone else is able to enjoy the freedom.  

Tuesday, September 22, 2015

Questions for “Can Blogs Revolutionize Progressive Politics?”


1. 
Why do the Democratic leaders embrace blogging as a potential political
communication considering the traditional media landscape in politics?

-Blogging is becoming more popular among democratic leaders. They are using blogging as a way to communicate political agendas and stances to the public. Blogs are able to reach a younger audience also which gives the leader an edge. Air time is increasingly hard to come by and very expensive.

2. 
Blogging encourages a participatory culture. In what way does the
participatory culture in blogging expand digital media convergence?

-Blogging expands digital media convergence because it can be accessed anywhere in the world on multiple digital mediums. Blogging always anyone to participate by responding and sharing with their friends. 

3. 
In the article, the author says: “The ability of the Internet to erase
geographical distances can become a structural weakness in elections
where district lines and eligibility are key.” How can blogging counter this
weakness in the process of turning the netroots to grassroots?

-The internet allows people to access information from anywhere. This can be positive and negative for a Republican or Democratic candidate. This aids them in campaigning from a distance in states they can't travel too. However, if a candidate messes up then multiple people states away are able to hear about it. Blogging has its ups and downs for those brave enough to open their opinions and campaigns to the world. Net roots are turned into grassroots because people now have the ability to share and access these blogs wherever and whenever they want.

4. 
The author spends the second half of the article discussing the lack of
diversity in current blogosphere dominated by elite bloggers. Please use
the concept of digital convergence to explain how blogs can become the
real bearer of freedom, democracy, egalitarianism, and participation in
the new media communication?

-Blogging is accessible to everyone who has access to the internet. The ability too blog is diverse as it gets; one can post anything, respond to anything and share it with whoever they want. Blogging is the perfect example of digital convergence because it can be accessed by anyone and everyone can share their opinions. 

Thursday, September 17, 2015

Questions from The Song Of The Alphabet In Cyberspace 

 1. What are the differences between the pre-literate acoustic world and the alphabetical visual world? How does the media of television become a part of the acoustic world?

The difference between pre-literate acoustic world and the alphabetical visual world is pre-literate acoustic world is a world of no boundaries in which information emerges not from fixed positions but anywhere and everywhere. It is just about our thoughts and opinions.  However, the alphabetical visual world is when the consonant was invented as a meaningless abstraction, vision detached itself from the other senses and visual space began to form. When the consonant was created, it started to take away from the world and gave us a narrow mindset through technology. Everything has a meaning and there is no space to elaborate and give our own thought. The acoustic world is about immersion and this comes after the alphabet. Television which is also musical and mythic, lacks perspective from distance of objects. All humans that watch TV immediately become removed from the world around us and are fully immersed in the messages from the screen.

2. Why does the alphabet have the segregating tendencies? How exactly does the printing press reverse the segregating tendencies?

The alphabet has segregating tendencies because only certain people could read it, transcribe it and understand it. The printing press helps to reverse the segregating tendencies because it made the alphabet more available to people all over so it allowed them the opportunity to understand and learn it.

 3. How does the alphabetic communication in online communication make cyberspace acoustic? How is the online acoustic world different from the television, radio, or print acoustic world?

The alphabetic communication in online communication makes cyberspace acoustic because it is all absorbing and interactive. It requires our undivided attention. We cannot be driving or multitasking in order to absorb with our eyes. We absorb the information as it covers all areas of communication. The online acoustic world is different from the television, radio, and print acoustic world because they are considered closed acoustic spaces. 


 4. Not only do we invent media and media technologies but also we select their uses in different contexts. What are the two selection criteria? According to the selection criteria, please discuss what will happen to our online communication in 20 years.

The two selection criteria are the fact that we want media to extend our communications beyond the biological boundaries of naked seeing and hearing. The second selection criteria is we want the media to recapture elements of that biological communication which early artificial extensions may have lost. In other words, we want our hearth of natural communication even as we exceed it in our extensions. Even though the telephone has taken over the telegraph, the media convergence still makes us miss our original technology. According to the selection criteria, our online communication will continue to expand along new levels in 20 years. The alphabet is even more abstract than our current speech. Online communication will cross new boundaries we have yet to identify. 

Sunday, September 13, 2015

Hello Dr. Xia,

Here are my question answers to Convergence Culture: Where Old and New Media Collide

1.     Why does convergence happen in the communication and media fields? What are the two conditions that lead to convergence?
-Convergence represents a cultural shift, as consumers are encouraged to seek out new information and make connections among dispersed media content. Both forms of media, “old media” and “new media” that is spread by producers must work together to allow the consumer to decide which one will eventually become the more popular form of media through the interactive flow of content. New technology is allowing mass media to be readily available. The first condition that leads to convergence is when the consumer and producer flow the media content to different media platforms. The second condition that leads to convergence is the power of new technology which allows consumers and producers to access media easier. As well, convergence is a huge industry of business. The ability to deliver media content across multiple channels is a fantastic way to connect with consumers all over the globe.  

2.     What are the three different kinds of digital convergence discussed in the article?
-The three different kinds of digital convergence discussed in the article are the cooperation between multiple media industries having the ability to spread media content all over to consumers, the flow of content across multiple media platforms because of new technology, and the thirst of media consumers who will go anywhere in search of information and entertainment through media and the different media platforms available.

3.     What cultural and social impacts does digital convergence have in addition to technological changes?
-The cultural and social impacts of digital convergence allow everyone to get their work out to the public through the Internet unlike before when it was much more difficult. Advertisement and social interaction has completely evolved into an easier way of communication to spread media. It is now easier to communicate with people around the globe in multiple ways. Mass media is readily available to everyone because it is everywhere. User created content has a major effect on media and the producers. We are now a culture that has the major goal of spreading around information of all different varieties rapidly and easily due to digital convergence.

4.     Do the new media displace old media in the history of media development? Why or why not?
-Old media continues to adapt to the always-evolving media. New media does not displace old media, it just allows it to adapt to society. We may not be able to go out and rent movies at Blockbusters anymore but we can still view old movies online. There are multiple media platforms to view different mass media via "old" and "new" media.

5.     The convergence happens from both the top-down corporate level and bottom-up grassroots level. How do both levels change the traditional concept of media consumption?
-Media convergence has helped even out both levels so the top-down corporate level and bottom-up grassroots level both have an equal opportunity to share their work with the world.  The widespread opportunity to share work is no longer controlled but swollen so everyone has the opportunity. Top-down corporations are able to buy other companies and merge which changes the traditional concept of media consumption. An example is Disney buying LucasArts and now has control of the Star Wars franchise. Another example is Comcast buying NBC Universal from GE.

6.     What does digital convergence in media indicate for communication and journalism professionals in the future?

-Digital convergence is making it tough for communication and journalism professions to find work. Newspapers are becoming obsolete and most news is posted online.  Digital journalism is controlling most methods of spreading news. Both sides are merging rather than being opposites. All the forms of hardware, technology and media that are being converged is apart of the ever evolving “old” and “new” media.