1.  How does podcasting fit into the organizational communication in business, non-

profit, and academic contexts?

-Podcasting fits perfectly into organizational communication in business, non-profit, and academic contexts because it has the ability to spread a business's message. Podcasting becomes a key pathway for business's to spread information on a number of aspects from new products, to events, and many more.  Producers and consumers have a much more modern way to connect with one another.

2.  Why does the speaker say that podcasting extends message?

-The speaker says podcasting extends message because it does. Podcasting extends message in a more personal way. Podcasting is much more personalized because each episode deals with a specific topic. After understanding that aspect, each podcasts episode attracts and relates to every different listener. This makes podcasting much more personal because it extends the message by specifying each episode to the listener.

3. How does podcasting encourage participation culture according to the speaker?

-Podcasting encourages a participation culture by allowing listeners to be much more interactive. From views, downloads to comments, these shape the ways podcasting creates content. The audience drives podcasting because the audience is the life of podcasting. The ability to comment helps make podcasts better for every listener. Many podcasts have the ability to call in and leave a comment also. All these options help make podcasting creators better at what they do.

4. What are the three critical elements of development for a successfully media when the

speaker talks about email, blogging, and online ad? Why does podcasting have the three

elements?

-The three critical elements of development for successful media like podcasting are make sure new episodes are posted on a regular basis, make ad placement subtle in the show, and be sure to listen to audience wants and needs and create the show for the audience, not the product. Each element is very critical for a successful podcast. These three elements keep the audience happy and growing. Creating podcasts on a regular basis helps quench listeners thirst for new content and never keeps them bored and forgetting about the podcast. Ad placement must be subtle on the show so it doesn't annoy the audience but you can still do it when needed. It is crucial to listen to the audience because they give the show the heartbeat it needs to continue.

5. How does the concept of digital media convergence get applied in podcasting when the

speaker discusses the compounding media?

-Digital media convergence is applied to podcasting through its main partner, the audience. The audience can provide the podcast with comments and much more to help make the podcast better each episode. Compounding media helps grow the audience and content for each episode. Podcasting lives and dies by the audience and media.