Questions for the article "Transmedia Storytelling 101"

1. Why is transmedia storytelling important in digital convergence communication?

-Transmedia storytelling is important in digital convergence communication because it tells a fictional story that goes beyond what we know as normal storytelling. An example of this from the article would be the movie The Matrix. To gain all the information about the Matrix universe, you cannot only watch  the movies. There are video games, comics, books and other forms of media that give information. The narrative of the story continues through different media platforms. The digital convergence aspect comes into play when people from all over can go online and discuss the world of The Matrix. In general, this is how fictional creations gain popularity and grow.

2. Why can the media business be beneficial more from transmedia storytelling in distributing their products?

-A media conglomerate can grow their storytelling products through expanding its franchise across numerous media platforms. Prior to the release of popular films Batman Begins and Superman Returns, DC released comics to along with them. The comics provided backstory and helped to hype up the movies more and grow in popularity. Transmedia expansion is imperative economically to the style of Hollywood today. The more expansive and immersive the story, the better.

3. How can transmedia storytelling be beneficial for different bodies of audience in consuming productions?

-Transmedia storytelling benefits massively from appealing to different bodies of audience that consume the different platforms of media. The complex fictional worlds created are able to appeal to different demographics. The more information that is appealing, the more obsessive consumers become with trying to gain as much information as possible. Discussion is fueled by these expansive fictional universes that appeal to different bodies of audience.

4. How can transmedia storytelling be worked out in terms of collective intelligence in the process of production?

-Collective intelligence is all over with the different platforms of media regarding one giant fictional universe or story. This enables consumers to engulf themselves in all the media available. Producing more collective intelligence, the better for popularity, discussion and sharing.

5. How does transmedia storytelling encourage the interactivity with the audience?

-All of transmedia storytelling wants to engage their audience to share and discuss the massive fictional words created. The interactivity from audiences sink or float many stories and worlds. The more platforms of collective intelligence, the better it is to reach your audience and gain popularity.