Rider Communications Podcast #1

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1.  How does podcasting fit into the organizational communication in business, non-

profit, and academic contexts?

-Podcasting fits perfectly into organizational communication in business, non-profit, and academic contexts because it has the ability to spread a business's message. Podcasting becomes a key pathway for business's to spread information on a number of aspects from new products, to events, and many more.  Producers and consumers have a much more modern way to connect with one another.

2.  Why does the speaker say that podcasting extends message?

-The speaker says podcasting extends message because it does. Podcasting extends message in a more personal way. Podcasting is much more personalized because each episode deals with a specific topic. After understanding that aspect, each podcasts episode attracts and relates to every different listener. This makes podcasting much more personal because it extends the message by specifying each episode to the listener.

3. How does podcasting encourage participation culture according to the speaker?

-Podcasting encourages a participation culture by allowing listeners to be much more interactive. From views, downloads to comments, these shape the ways podcasting creates content. The audience drives podcasting because the audience is the life of podcasting. The ability to comment helps make podcasts better for every listener. Many podcasts have the ability to call in and leave a comment also. All these options help make podcasting creators better at what they do.

4. What are the three critical elements of development for a successfully media when the

speaker talks about email, blogging, and online ad? Why does podcasting have the three

elements?

-The three critical elements of development for successful media like podcasting are make sure new episodes are posted on a regular basis, make ad placement subtle in the show, and be sure to listen to audience wants and needs and create the show for the audience, not the product. Each element is very critical for a successful podcast. These three elements keep the audience happy and growing. Creating podcasts on a regular basis helps quench listeners thirst for new content and never keeps them bored and forgetting about the podcast. Ad placement must be subtle on the show so it doesn't annoy the audience but you can still do it when needed. It is crucial to listen to the audience because they give the show the heartbeat it needs to continue.

5. How does the concept of digital media convergence get applied in podcasting when the

speaker discusses the compounding media?

-Digital media convergence is applied to podcasting through its main partner, the audience. The audience can provide the podcast with comments and much more to help make the podcast better each episode. Compounding media helps grow the audience and content for each episode. Podcasting lives and dies by the audience and media.

Unity Between Citizen and Professional Journalist

Professional journalists would not be as successful as they are without the help of citizen journalists. Citizens are the spinning wheel that runs society. Without their contributions to the world, alongside journalists, we would not know the information we do today. News is the constant medium that connects the world. Contributions from all over make a huge difference when attempting to gather information to inform the world. Citizens and professional journalists must work together in order to spread the most accurate truth. Citizens always help to add another layer when gathering information but how you may wonder?

Citizens are able to constantly aid professional journalists in gathering crucial information. Citizens are able to get in and out of places they aren't allowed too without as much consequence that a professional would get in. Citizens normally have eye-witness accounts of different events so their experiences are much fresher and more helpful to journalists. Professional journalists also benefit from immediate access to news which gives them an edge on other news outlets racing for the same story. The immediate access to information is almost as crucial as are photos. The eye-witness experiences by citizens also allow them to gather crisp and real photos. Another benefit for professional journalists is the traveling aspect. If they aren't able to travel to a certain area or go somewhere, they can count on citizens to aid them.

Professional journalists must be careful however that the information and photos they receive are accurate. Citizens and professional journalists must always be positive that the information they are publishing and presenting is 100% correct and truthful. An example of why professional journalists must be positive of their information is the incident when it was reported that Steve Jobs was rushed to the hospital due to heart complications. This was not the truth and it caused Apple's stock to decrease by 9% in a matter of minutes. Steve Jobs Fake Story A much more positive and helpful example is the constant information professional journalists receive from citizens within Syria. Citizens are able to provide footage, news and photos from events in Syria that are too dangerous or impossible for professional journalists to go to. Syrian Citizen Media

Citizens and professional journalists must work together to provide the world with the crucial information that keeps it ticking and informed. The ability to have immediate access to eye-witness accounts make professional journalists much more efficient at their jobs. Citizens in their own way are journalists of the people.

Questions for the article "Transmedia Storytelling 101"

1. Why is transmedia storytelling important in digital convergence communication?

-Transmedia storytelling is important in digital convergence communication because it tells a fictional story that goes beyond what we know as normal storytelling. An example of this from the article would be the movie The Matrix. To gain all the information about the Matrix universe, you cannot only watch  the movies. There are video games, comics, books and other forms of media that give information. The narrative of the story continues through different media platforms. The digital convergence aspect comes into play when people from all over can go online and discuss the world of The Matrix. In general, this is how fictional creations gain popularity and grow.

2. Why can the media business be beneficial more from transmedia storytelling in distributing their products?

-A media conglomerate can grow their storytelling products through expanding its franchise across numerous media platforms. Prior to the release of popular films Batman Begins and Superman Returns, DC released comics to along with them. The comics provided backstory and helped to hype up the movies more and grow in popularity. Transmedia expansion is imperative economically to the style of Hollywood today. The more expansive and immersive the story, the better.

3. How can transmedia storytelling be beneficial for different bodies of audience in consuming productions?

-Transmedia storytelling benefits massively from appealing to different bodies of audience that consume the different platforms of media. The complex fictional worlds created are able to appeal to different demographics. The more information that is appealing, the more obsessive consumers become with trying to gain as much information as possible. Discussion is fueled by these expansive fictional universes that appeal to different bodies of audience.

4. How can transmedia storytelling be worked out in terms of collective intelligence in the process of production?

-Collective intelligence is all over with the different platforms of media regarding one giant fictional universe or story. This enables consumers to engulf themselves in all the media available. Producing more collective intelligence, the better for popularity, discussion and sharing.

5. How does transmedia storytelling encourage the interactivity with the audience?

-All of transmedia storytelling wants to engage their audience to share and discuss the massive fictional words created. The interactivity from audiences sink or float many stories and worlds. The more platforms of collective intelligence, the better it is to reach your audience and gain popularity.

All the Aggregation That's Fit to Aggregate Questions

What does aggregation mean?

Aggregation is the sharing of articles of interest from one news source to another.

Why does the author describe Arianna Huffington as "the queen of aggregation?"

The author describes Arianna Huffington as "the queen of aggregation" because she smartly created
Huffington Post and eventually sold it to AOL for $315 million. The Huffington Post is constantly 
sharing articles from other news sources which is the definition of aggregation in this article. 

Here is an example of an article that uses aggregation. The article discusses the US incarceration rate and borrows most of its information from a book.

http://www.huffingtonpost.com/les-leopold/how-did-we-become-incarceration-nation_b_8452628.html?utm_hp_ref=politics 

Is aggregation a threat to professional journalism?

Aggregation is a threat to professional journalism because there is a fear of plagiarism. With news sources
constantly being shared, who is to not say an article is theirs all of a sudden. Aggregation is a slipper slope
of sharing articles to spread news.

Photojournalism In The Age of New Media

What are the positives?

-Immediate access to information

-Obtaining information before other media

Why does the professional journalist need to be careful?

-The journalist needs to be aware of fake photos or copyright issues

-A photo may not be what it seems or accurate

Why might the content of the photo be called into question?

-The photo may be fake or altered as what it is made out to be

How does citizen photojournalism impact the job of the professional journalist?

-The citizen photojournalist is able to help out the professional journalist in a major way. If the professional
cannot travel to a certain area, the citizen can supply the journalist with pictures. Without citizen 
photojournalists, professional photojournalist would not be as efficient at their job.

Questions for the article “Youtube”

1. 

How does the interaction online become the key for Youtube video production

community? Please use the media convergence concept to explain it.

The interaction online becomes the key for Youtube video production community by allowing viewers to post comments. These comments help the video producers to shape their future videos towards what the viewers like or don't like. Also, no matter where you are in the world, viewers and producers can comment and collaborate with each other. The media convergence concept is shown by the interaction from viewers to the producer and being able to interact with viewers and producers from all over the world.

2. 

The article mentioned that the teens are mainly passively consumers of

Youtube being on the periphery. But seven out of 10 most subscribed partners

are teens and young adults. How do you explain this use of Youtube in youth?

The use of Youtube in youth is very helpful and rewarding. Teens and young adults can learn lots from their experience of producing videos and interacting with viewers. Youth has more time on their hands as well so they are able to lend more time towards creating videos. Teens and young adults can learn valuable video production skills through the use of Youtube. The new generation is shaping our society with each video they create.

3. 

How does Youtube use different techniques to create an online community

that is different from other websites?

Youtube uses different techniques to create an online community that is different from other websites by allowing the viewers and producers to interact with each other and grow. Every piece of information is valuable to the viewers and producers. From views to comments, these can help grow the community of Youtube. The technique to grow through interaction on Youtube is a huge advantage that other websites lack. The learning experience of Youtube is never ending.

4. 

What is the next step for Youtube development? Please use the concept of

participatory culture and media development theory we discussed to explain

your answer.

The next step for Youtube development is total immersion. Youtube is constantly engulfing our society in innovation that interacts with millions. Anyway to make the experience more astonishing on Youtube, it will be done. The participatory culture will continue to be brought closer to the viewers and producers. The interactive experience will continue to grow and be spread all over. 

Social Media Use is Soaring—Time to Reconsider Your 2013 Strategy

What did you learn about the growing trends in the use of social media?

There are amazing trends in the growing use of social media. More people are connecting to social media for longer periods of time. Mobile apps of social media are used more often then on a laptop or computer because it is easier to access on your phone. Many people use social media to gain their information on whats going on in the world rather than watching the news. Social media has seen a bit of a decrease but it still dominates modern society.

What takeaways do you see from the data?

Social media is easier to access on one's phone because everyone always has their phone on them. Any chance people get to use their phone, they will. They will use their phone for a few seconds when their teacher isn't looking or for a few minutes while they are going to the bathroom. The society we live in is addicted to their mobile devices and social media. Tons of social media is specialized to certain demographics which keeps people coming back if it appeals to them. The world may be addicted to social media but it is free and people will keep taking advantage of these free opportunities to be connected with people and the world around them. 

Technology & Internet:  10 Social Media Tips Every Business Needs to Know

How does business uses social media?

Business's use social media to promote their product because they can send out coupons and advertisements which are much more accessible digitally and consumers who receive these will spread it around to their friends. Marketing and networking enables business's to grow and increase popularity. 

Where you surprised by what “social media is NOT?”

I was not surprised what social media is not. Social media hinders business's to have more face to face relations with consumers. This turns away a lot of people but sometimes it is a necessary sacrifice. Many people ignore emails from business's about products and sales which is not helpful in advertising products. Social media only adheres to a younger generation so you will lose business from older people and people that are less tech savvy. Social media networking also takes a while to build up from the ground, the takeaway may be worth it but you have to put in the time and work in order to have your social media sites grow. 

Describe some of the things that "social media IS?"

Social media is fast growing, a time de-railer and FREE. Social media appeals to the younger generation who is constantly on social media. They will share the advertisements and other promotions they receive with everyone. A major benefit of social media is being able to reach people from all over. With constant access to consumers, your business and its popularity will constantly grow and evolve.

What are the takeaways for business from this article?

Social media helps business's grow and evolve. From advertising, promotional materials, email campaigns, websites, blogs and personal networking, social media is a key way for business's to connect with consumer about products and tons of other things. The society we live in is all about innovation and growth, social media is the #1 way to become innovate, grow, expand and connect.